Hannah's Blog

ESPN is a large sports magazine company. They use a variety of distribution techniques in order to endorse and attract customers. Specifically, ESPN has created an app to make it easier for sports fanatics to access the latest stats and schedule updates. This is a very effective technique because it allows the users to go directly to the app rather than opening a web browser each time they want to stream a live event. Creating an app is an efficient way to distribute your product and make it available to a larger audience.

For my third revision i remade my 2 page article in indesign. Using rectangle frame tool, I was able to easily insert pictures into my article and wrap the text. On the first page of the article I made a dominant picture that took up half of the page. On the second page I used 2 smaller pictures to break up all of the text.  I added page numbers as the bottom outside corners and created a large, bold,  title.

For my third quarter submission I made a lot of changes to my cover, table of contents, and main article. For the cover, I changed my title font to "hobo std" with my group. It looks less generic and now the whole group has the same font which ties it together. For the table of contents I changed the background to solid black, another format change we made as a group. I rearranged the actual table as well to make it more visually appealing and use some of the blank space. For the main article, I remade the entire layout in indesign. I used pictures and wrapped the text around them to keep the flow of the article. One overall change I made was page numbers, which are located in the lower outside corners of each page. 

For my table of contents, I revised many different aspects of the page. I changed the background color to a solid black to help the images and text stand out. The title font now matches that of the cover page (Hobo std) and I enlarged the top picture to expand across the width of the page. I also changed the actual "table" of contents and made it more organised and visual appealing rather than a standard table. I added a line in between the two sides of the table to keep it organized and get rid of the awkward space. In the bottom right of the page i placed page numbers, another new addition to the format.

I revised the title font to make it less generic and give the cover more character. As a group we decided on the font "Hobo std". Everyone in the group now has the same font which keeps them all similar in terms of the layout.

Traditionally, magazines are distributed through many ways. One of the most common ways to distribute magazines is at grocery stores. Near the checkout line there is a small wall filled with a variety of magazines, and i plan to place mine in that area. This specific location will be allow my magazine to be seen by everyone who checks out in that lane. It will draw attention to my magazine and bring in new customers daily. Additionally, companies tend to place ads in social media columns on apps like instagram. Many people have social media accounts which will also bring in lots of business.

Based on my research into the marketing techniques other magazine companies use to market their products. I chose to create an Instagram account displaying a few of the pictures from all of the sports we follow. In addition to social media, we will create an website to serve as an online version of the paperback magazine we sell. Once people click pn the website link a pop up will ask for their email to get bi-weekly reminders when a new issue comes out. Customers will also be able to subscribe to get a deal on a year long subscription.