Audience Engagement Research - ESPN the magazine

ESPN the magazine has several social media accounts including instagram, twitter, and facebook. I also plan on creating an account on multiple social media services in order to promote my magazine. Their online version allows their audience to stay up to date with the latest sports news. They also created an ESPN+ app which is a sports streaming service. They host events like the Guardian Credit Union FCS kickoff. In addition to technology related advertisement, ESPN has billboards put up to catch peoples attention.