Audience Engagement Research - Sports Illustrated Magazine

The Sports Illustrated Magazine has several social media accounts they use to promote their magazine. These include Instagram, twitter, Facebook, and an online version of their magazine. They have an annual magazine subscription which covers 39 issues for 1 year. I plan to create a subscription policy so that i can make sure I have loyal customers who will come back year after year. Below is a screenshot of the sports illustrated Instagram account. They have over 1 million followers and are a verified account. On this account they promote the newest articles in their magazines in order to attract more customers.