Distribution Research 2

Runners World magazine has a website, runnersworld.com, which is an online version of the magazine. Distribution through websites is an effective way to spread the word of your products as well as reach a larger audience. A digital version of the magazine allows you to update your information at any point in time, whereas with print distribution, you can only update through a new issue. Today, it is more likely for a person to look up a website than to purchase at a grocery store check out or pick up in a doctors office.