CCR Question #2 Draft

Through audience engagement research, I found that a lot of popular sports magazines use multiple social media platforms to gain a following. Based on my research into the marketing techniques other magazine companies use social media to market their products. I chose to create an Instagram account displaying a few of the pictures from all of the sports we follow. In addition to social media, we will create an website to serve as an online version of the paperback magazine we sell. Once people click on the website link a pop up will ask for their email to get reminders when a new issue comes out. Customers will also be able to subscribe to get a deal on a subscription.
Traditionally, magazines are distributed through many ways. One of the most common ways to distribute magazines is at grocery stores. Near the checkout line there is a small wall filled with a variety of magazines, and i plan to place mine in that area. This specific location will be allow my magazine to be seen by everyone who checks out in that lane. It will draw attention to my magazine and bring in new customers daily. Additionally, companies tend to place ads in social media columns on apps like Instagram. Many people have social media accounts which will also bring in lots of business. This approach should be very effective given the target audience. A huge chunk of the teenage population has an account at least 1 social media platform. Promotion on these websites, like Instagram, will gain publicity by putting information directly into the hands of teens with an interest in sports. As for the older part of the target audience, or sports fans in general, the placement by the grocery store checkout would be just as practical.