Hannah's Blog

E-books are becoming more popular and are an efficient way to distribute magazines/media digitally. They allow you to multitask as you listen to the information and continue with your normal activities. For example, a website called Audible allows you to purchase and listen to a variety of e-books. As print media gets less popular, attention is focused on the next best thing, digital media. A subscription for e-books can replace the price of a magazine subscription, and allows users to access information immediately. With print magazines, you have to wait for each issue to be released, which can be frustrating.

Runners World magazine has a website, runnersworld.com, which is an online version of the magazine. Distribution through websites is an effective way to spread the word of your products as well as reach a larger audience. A digital version of the magazine allows you to update your information at any point in time, whereas with print distribution, you can only update through a new issue. Today, it is more likely for a person to look up a website than to purchase at a grocery store check out or pick up in a doctors office.

ESPN is a large sports magazine company. They use a variety of distribution techniques in order to endorse and attract customers. Specifically, ESPN has created an app to make it easier for sports fanatics to access the latest stats and schedule updates. This is a very effective technique because it allows the users to go directly to the app rather than opening a web browser each time they want to stream a live event. Creating an app is an efficient way to distribute your product and make it available to a larger audience.

For my third revision i remade my 2 page article in indesign. Using rectangle frame tool, I was able to easily insert pictures into my article and wrap the text. On the first page of the article I made a dominant picture that took up half of the page. On the second page I used 2 smaller pictures to break up all of the text.  I added page numbers as the bottom outside corners and created a large, bold,  title.

For my third quarter submission I made a lot of changes to my cover, table of contents, and main article. For the cover, I changed my title font to "hobo std" with my group. It looks less generic and now the whole group has the same font which ties it together. For the table of contents I changed the background to solid black, another format change we made as a group. I rearranged the actual table as well to make it more visually appealing and use some of the blank space. For the main article, I remade the entire layout in indesign. I used pictures and wrapped the text around them to keep the flow of the article. One overall change I made was page numbers, which are located in the lower outside corners of each page. 

For my table of contents, I revised many different aspects of the page. I changed the background color to a solid black to help the images and text stand out. The title font now matches that of the cover page (Hobo std) and I enlarged the top picture to expand across the width of the page. I also changed the actual "table" of contents and made it more organised and visual appealing rather than a standard table. I added a line in between the two sides of the table to keep it organized and get rid of the awkward space. In the bottom right of the page i placed page numbers, another new addition to the format.

I revised the title font to make it less generic and give the cover more character. As a group we decided on the font "Hobo std". Everyone in the group now has the same font which keeps them all similar in terms of the layout.